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As part of the Sakura Quality Project, it is important not only make the results of the quality certification available to the world, but also provide a means to "focus on the essence of accommodation facilities", looking at the now, and grasping the present situation while taking the opportunity to learn about tomorrow and think about techniques necessary to pave a way for the future. This means a process of sowing seeds, watering them, growing roots and a solid trunk in a system of circulation from which beautiful cherry blossoms will continue to bloom and resonate in customers' hearts.
Sakura Quality, to the best of its abilities tries to incorporate Japanese-style aesthetics and mentalities into the Phase I, 1 Sakura to 3 Sakura assessment of 300 criteria, and the Phase II unidentified assessors assessment of quality for approximately 2,140 criteria for premium 3 Sakura and above, working to spread the sharing of values and standards across the country.
Just as "Sakura" attract people from all over the world, we likewise hope they will experience accommodations that have received the Sakura Quality Certification, as all of these desires are contained in the Quality Certification "Sakura Quality".
Providing information concerning high quality Japanese tourism services to travelers around the world. A system allowing for safe and comfortable travel. This logo-mark is awarded to services that maintain a set level of quality and have passed a stringent assessment.
This Quality Certification is a system in which for each of the usually assessed categories a "set definition/standard" is defined, and services and products are evaluated in line with it. These assessment standards are made public, allowing service providers to continuously check them, in an effort to actively improve the quality of their products and services, while at the same time allowing customers to confirm their quality (safety) marks. Differing from a ranking system, the use of a "set definition/standard" as the base for a classification system may be said to provide true Quality Certification.